Trusted by Industry Giants. Built for Scalable Travel Operations.

At Sorota, we turn complexity into clarity. SmartTravel; our all-in-one ERP, empowers leading travel enterprises to streamline operations, reduce costs by 20%, and scale with confidence. Through automation, real-time insight, and innovation, we help you lead the travel industry’s digital transformation with measurable impact and lasting efficiency.

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ABOUT

Redefining Travel Technology Through Intelligent Innovation

For over a decade, Sorota has been shaping the future of travel technology with passion and purpose. Partnering with blue-chip travel providers, we go beyond software, building trusted relationships that empower businesses to thrive. Our SmartTravel ERP unites innovation and insight, enabling our partners to deliver exceptional experiences, strengthen collaboration, and lead confidently in an ever-evolving world of travel and hospitality. At Sorota, innovation drives us, but partnership defines us.

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BECOME A PARTNER

Partner with us to define
future of TravelTech.

Why Partner With SOROTA?

Industry Expertise
Trusted technology powering global travel leaders.
Flexible Solutions
Innovative solutions built for tomorrow.
Dedicated Support
Reliable performance. Proven industry expertise.
Comprehensive Training
Comprehensive training that empowers every user.
Comprehensive Training
Seamless systems. Intuitive. Effortless to master.
Comprehensive Training
Partnering for growth, innovation, and success.
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TRAVEL

Boost Bookings.
Simplify Operations.
Powered by SOROTA.

Sorota SmartTravel is an award-winning platform built for visionary travel leaders like you who aim higher and move faster. It seamlessly connects every part of your business; bookings, finances, teams, fleets, and suppliers, into one powerful platform that’s easy to use and built to perform. Designed for growth and agility, SmartTravel helps you scale your business effortlessly, boost efficiency, and delight customers at every touchpoint. With proven success and up to 20% cost savings, it empowers you to lead with confidence and outperform the competition.

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Transform the way you manage travel

Empower your business with automation, intelligence, and seamless experiences.

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FAQ

Frequently Asked Questions

At SOROTA, we believe technology should do more than manage, it should empower. SmartTravel simplifies complex operations, automates everyday tasks, and unites your teams under one intuitive platform. From booking to billing, every process works smarter, faster, and seamlessly together, so you can focus on growth, not guesswork.

Absolutely. SmartTravel is built for scale, seamlessly supporting both B2B and B2C channels. Whether you’re managing global partners or engaging directly with travellers, our platform helps you expand your reach, strengthen relationships, and deliver consistent, high-quality service across every touchpoint.

Yes. SmartTravel’s API-first architecture makes integration effortless. It connects smoothly with major travel, finance, and distribution systems, ensuring realtime data flow and complete visibility across your business. No disruptions, no complexity, just a smarter way to work with the tools you already use.

Definitely. Every travel business is unique, and so is your setup. SmartTravel by SOROTA’s flexible configuration manager allows you to tailor workflows, permissions, and modules without extensive development. Whether you’re scaling operations, managing multiple brands, or expanding markets, SmartTravel grows and adapts right alongside your vision.

Data protection is at the core of everything we do. SmartTravel is built on secure, enterprise-grade infrastructure with multi-layer encryption, role-based access control, and continuous monitoring. Regular backups and uptime assurance keep your operations safe, stable, and always ready to perform, wherever your teams work from.

With SOROTA, you gain more than a solution, you gain a partner. Our dedicated support team provides comprehensive onboarding, hands-on training, and continuous system enhancements. We’re here every step of the way to ensure your technology evolves with your business, delivering measurable value and lasting success.